100x Manager

100x Manager

The Rise of the Player Coach

ICMs are the power role for the new generation of management

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Yang Guo
Feb 10, 2025
∙ Paid

A small team, focused leadership, and the ability to roll up one’s sleeves. This combination defines a role that is quietly reshaping how companies think about management. Some people call it a “player coach.” It can also be called an Individual Contributor Manager, or ICM. The name may not have the flair of old-school managerial titles, but the role ha…

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